By Beingana Geofrey

The month of October is dedicated to promoting breast cancer awareness. The IPSF African Regional Office, through its Regional Projects Office,  starting Friday October 21st, 2016, will start a social media campaign on the killer disease. The campaign aims to improve the knowledge of the general public on breast cancer. Since early detection is critical in the outcome of breast cancer treatment, the campaign will emphasize the practice of self-breast examination. Furthermore, it will lay out, in the simplest possible way, the cardinal signs and symptoms of breast cancer.  In addition the campaign will encourage lifestyle modification as a way of prevention.

Breast cancer is the most commonly diagnosed cancer in women and is the second leading cause of cancer death among women. On average, every two minutes a woman somewhere in the world is diagnosed with breast cancer and one woman will die of breast cancer every thirteen minutes. These aren’t mere statistics; it can be your sister, wife or daughter.

According to the World Health Organization (WHO), the incidence of breast cancer is increasing in the developing world due to increased life expectancy, increased urbanization and adoption of a western lifestyle. Although some risk reduction might be achieved with prevention, these strategies cannot eliminate the majority of breast cancers that develop in low and middle income countries where breast cancer is diagnosed in the very late stages. Therefore, early detection in order to improve breast cancer outcomes and survival remains the cornerstone of breast cancer control.

As such, this is a high level public health concern and requires immediate and robust health care intervention with effective collaboration of all health partners.

How you can get involved: 

  1. Follow IPSF African Regional Office on Twitter and Facebook and use the hash tag #NoToBreastCancer.
  2. Share and Retweet. You can also share your own experience or story on Facebook posts or tweets.
  3. Print the posters and pin them in public places in your community.

Together let us join hands to fight BREAST CANCER!

Authored by the Regional Project Officer of the IPSF African Regional Office.

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